For our inaugural Public Service campaign, Ad 2 Reno partnered with the Food Bank of Northern Nevada to address food insecurity across our community. We turned a simple idea—friendly competition for a good cause—into a community-wide fundraising effort, inviting nine local businesses to rally their employees, customers, and audiences to see who could make the biggest impact.

Over five weeks, ROI: Return On Impact raised more than $10,000—providing over 30,000 meals to families across Northern Nevada. Approximately $5,000 came from the businesses’ networks of clients, employees, friends, and customers, with another $5,000 contributed directly by participating business owners. The campaign reached more than 8,000 accounts on Instagram and drove more than 600 people to our centralized donation hub.

ROI was more than a fundraising campaign—it was our first opportunity to put Ad 2 Reno’s creative talent and community connections to work for a cause that mattered. By bringing together local businesses, young professionals, and the broader Reno–Tahoe community, we demonstrated the power of using advertising to create meaningful, measurable impact.